The average Yellow Pages user is college-educated, earning an upper-level income. They are likely to live in a metropolitan area and be more mobile than the population as a whole.
Sophisticated, well-educated, affluent... the proverbial "sweet spot" for advertisers.
| Characteristic |
Usage |
Sample |
Index |
| Gender: |
|
|
|
| Male |
39 |
42 |
93 |
| Female |
61 |
58 |
105 |
| Age: |
|
|
|
| 18-24 |
8 |
8 |
106 |
| 25-34 |
18 |
14 |
127 |
| 35-49 |
36 |
30 |
118 |
| 50-64 |
26 |
27 |
95 |
| 65+ |
12 |
21 |
60 |
| Education: |
|
|
|
| <HS Grad |
7 |
12 |
56 |
| HS Grad |
32 |
34 |
95 |
| Some Coll |
27 |
23 |
119 |
| Coll Grad+ |
34 |
31 |
108 |
| Marital Status: |
|
|
|
| Married |
65 |
64 |
100 |
| Single |
23 |
21 |
112 |
| Sep/Divorced |
8 |
7 |
107 |
| Widowed |
4 |
8 |
58 |
| Income: |
|
|
|
| <$10,000 |
4 |
6 |
61 |
| $10<25,000 |
14 |
18 |
79 |
| $25<40,000 |
17 |
20 |
86 |
| $40<60,000 |
22 |
21 |
108 |
| $60,000-$100,000 |
26 |
21 |
118 |
|
