Yellow Pages are Unique. Delivering impressions when they matter the most!
People who use Yellow Pages are actively engaged in the buying process. They have already decided that it’s time to buy. They realize that they have a sudden, unexpected need and they’re in search of a solution. At this point, consumers are seeking information about what your company offers. When people turn to the Yellow Pages they intend to make a purchase. That means more powerful impressions that deliver greater ROI than other media. It’s as simple as that.

Yellow Pages are Impactful
For the top headings, an average of 20.1% of active shoppers reported using and being influenced by the paper Yellow Pages. 21.6% of active shoppers reported using and being influenced by either the paper or the Internet Yellow Pages. This is more than for any of the other paid advertising media.

Source: TNS, 2006 Media Impact Study

Yellow Pages are Genuine permission-based marketing
In a world of TiVo®, satellite radio and spam-blockers, the Yellow Pages are the original search engine and still the most widely used. Consumers view Yellow Pages content as valuable information and not intrusive marketing, and in a typical search they are receptive to each and every ad they encounter.

With more than 5,000 ad impressions delivered daily, consumers have the ability to tune out and turn off. But Yellow Pages are invited into homes and businesses. When consumers search a Yellow Pages directory, they are there for a reason. They're in control every step of the way.

Can Yellow Pages build my brand?
Absolutely, because you can reinforce the image – of convenience, quality, reliability, even fun – that you’ve already established in other creative media. With a variety of marketing options including poly-bagging, cover tip-ons and premium positions on covers and spines, Yellow Pages can showcase your brand in some surprising places.

And Yellow Pages advertising extends the reach of your advertising campaign into every home in every major market. It increases the frequency of your brand messages and does it at exactly the right time to remind consumers that you have what they’re looking for. There’s nothing hit or miss about this brand advertising - it’s there when the consumer wants it.