• Headlines and Copy
• Creating Effective Ads
• Headlines and Copy
• Logos, Illustrations, and Borders
• Ad Flow and Design
• Color
• It Pays. We’ll Prove It

Headlines and Copy

Yellow Pages headlines work best if they:

• Grab the reader's attention and draw them into the ad by making a bold statement or asking a question.
• Identify the single most important feature of the advertiser's business -- i.e., what distinguishes the advertiser from the competition?

Copy
Research suggests that once the headline has "grabbed" the reader, the most important factor in influencing shoppers is the information content of your ad. When reviewing copy, ask yourself:

• Does the ad address the consumer's questions?
• Does it adequately tell your value story?
• Does it point out why you are better than your competition?
• Does it attract the interest of your target customers?

Launch Headlines & Copy Demo