• Headings
• Creating Effective Ads
• Headlines and Copy
• Logos, Illustrations, and Borders
• Ad Flow and Design
• Color
• It Pays. We’ll Prove It

Logos, Illustrations, and Borders

Logos and illustrations serve two purposes: communicating important information and attracting attention. The guidelines below will help you use these elements effectively in Yellow Pages advertising:

• Distinctive logos should receive prominent space.
• Illustrations should be large, graphically pleasing, and distinct from those used in other ads in the heading.
• Illustrations can sometimes be used instead of words to communicate products or brands being offered.
• Illustrations should point inward, to your copy (not your competitor's ads).
• Borders should be distinctive but not overpowering.