Yellow Pages Association Glossary | CMR/Publisher Search by Zip, State, Province

Yellow Pages Basics
Yellow Pages 101 for Educators
How Does Yellow Pages Advertising Work?
How Do I Optimize My Yellow Pages Dollar?
Headings
Creating Effective Ads
Ad Size
Headlines and Copy
Logos, Illustrations, and Borders
Ad Flow and Design
Color
It Pays. We'll Prove It.®
What Are My Options?
Getting Started
Home
How Do I Optimize My Yellow Pages Dollar?
Ad Size

From initial impact to establishing a company's image, the size of an ad has significant influence on its effectiveness. Larger ads catch a consumer's eye first and allow you to provide more information that can help consumers make smarter decisions.

Size is just one component of an effective ad, but studies show Yellow Pages users have a tendency to gravitate toward larger ads.

 

Launch Ad-Size Chooser