Using color and special color processing helps to distinguish a Yellow Pages ad from the competition and catches the reader's attention. Other techniques, known as process color and white knockout, also improve the appeal of the Yellow Pages ad. These processes permit an advertiser to print in full-color on a white (rather than a yellow) background.

Here's why you should consider using color:

• The creative use of color in a standard Yellow Pages ad enhances the ad's visual appeal.
• A well-designed Yellow Pages display ad can convey your complete advertising message, with all the information users need to make their purchasing decisions.

Launch Color Treatment Demo