|
 |
Logos and illustrations
serve two purposes: communicating important information and attracting
attention. The guidelines below will help you use these elements
effectively in Yellow Pages advertising:
- Distinctive logos should receive prominent space.
- Illustrations should be large, graphically pleasing, and distinct from
those used in other ads in the heading.
- Illustrations can sometimes be used instead of words to communicate products
or brands being offered.
- Illustrations should point inward, to your copy (not your competitor's ads).
- Borders should be distinctive but not overpowering.
|
|
|
