Yellow Pages directories provide a significant opportunity for national manufacturers and distributors to partner with local dealers through Co-Op advertising. There are over 1.5 billion dollars available in Yellow Pages Co-Op every year.
By combining the image, brand name and creative presentation of national advertising with the personalization of local dealers, Co-Op advertising is the most cost-effective way to create awareness and increase selling opportunities.
Most Yellow
Pages publishers have trained specialists to assist with
the Co-Op process,
helping
local advertisers to contact the appropriate manufacturers,
fill out all the necessary paperwork, and obtain any prior
approvals that
may
be needed.
