Yellow Pages directories provide a significant opportunity for national manufacturers and distributors to partner with local dealers through Co-Op advertising. There are over 1.5 billion dollars available in Yellow Pages Co-Op every year.

By combining the image, brand name and creative presentation of national advertising with the personalization of local dealers, Co-Op advertising is the most cost-effective way to create awareness and increase selling opportunities.

Most Yellow Pages publishers have trained specialists to assist with the Co-Op process, helping local advertisers to contact the appropriate manufacturers, fill out all the necessary paperwork, and obtain any prior approvals that may be needed.