Today, Americans expect to access information when they want it and where they want it – and Yellow Pages advertising delivers on every platform. In 2007 more than 60% of American homes had access to broadband Internet service. 195 million adults in the U.S. use mobile phones, including 70% of adults in the 35-49 age group. WIFI is widely available in airports, popular restaurant and hotel chains, making wireless computer connections as common as wireless phones. Yellow Pages makes that connection.
Yellow Pages advertising can be viewed on every platform, from print to CD-ROM, cell phones, PDAs and the Internet, and it's not just the printed directory version online; it's platform-specific content delivered wherever and whenever consumers need it.
Yellow Pages and Internet use are often complementary, not competitive. People who subscribe to online services consult the Yellow Pages 23% more often than non-subscribers.
Consumers turn to the Yellow Pages to find relevant, local content.
They relied on the Yellow Pages over 13 billion times last year.
Local Yellow Pages advertisers numbered over 3 million in 2007,
with their listings spread across almost 4,000 headings. Shouldn't
your business be there?
