In 2007 print YP generated 13.4 billion references with 40% of customers making a purchase after the reference.
These are the familiar bound directories that are still delivered right to the doorstep of nearly every home in the United States. They offer listings, in-column units and display ads in a variety of color and design options. Print directories continue to provide outstanding value for advertisers and consumers, seven days a week, 24 hours a day.
