In addition to new movers, directory ride-along programs can deliver a direct mail piece, insert or product sample to unique markets pre-selected to meet specific demographic requirements. Yellow Pages Total Market Coverage option can package a direct message with all the directories delivered to a particular market on an annual basis.

In some areas, advertisers can also opt to ride along with more targeted community directories to reach specific neighborhoods. In certain markets individual publishers may also offer targeting for Hispanic consumers. In all markets they can guarantee that your message will be delivered with one of the most trusted sources of consumer information available, in a high-quality clutter-free marketing environment.