Industry Usage

The average Yellow Pages user is college-educated, earning an upper-level income. They are likely to live in a metropolitan area and be more mobile than the population as a whole.

Sophisticated, well-educated, affluent... the proverbial "sweet spot" for advertisers.

Characteristic Usage Sample Index
Gender:      
Male 37 41 89
Female 63 59 108
Age:      
18-24 6 6 105
25-34 13 11 116
35-49 32 27 117
50-64 32 31 102
65+ 17 25 70
Education:      
<HS Grad 6 11 57
HS Grad 31 34 92
Some Coll 27 22 121
Coll Grad+ 36 33 108
Marital Status:      
Married 66 66 100
Single 19 18 106
Sep/Divorced 8 7 114
Widowed 7 9 75
Income:      
<$10,000 4 5 67
$10<25,000 14 17 86
$25<40,000 19 19 101
$40<60,000 19 19 97
$60,000-$100,000 26 23 115